Everything
orbits around
the artist.

Independent strategy for
artists, labels, festivals and
entertainment brands.

Our Orbit → Let's Connect →
Nuclear Blast Napalm Records Atomic Fire Sony Music Universal Music AFM Records BMG Out of Line Arising Empire Sharptone Records Sound Pollution MNW Focusion Records SPV Drakkar Spotify YouTube TikTok Apple Music metal.de Musix Heavy Magazine Nuclear Blast Napalm Records Atomic Fire Sony Music Universal Music AFM Records BMG Out of Line Arising Empire Sharptone Records Sound Pollution MNW Focusion Records SPV Drakkar Spotify YouTube TikTok Apple Music metal.de Musix Heavy Magazine
Orbit

Strategy in every
direction.

From press to playlists, campaigns to consulting and total execution across every touchpoint. We cover the full orbit of what it takes to move audiences.

Marketing
Data-driven campaigns that build visibility and drive real impact.
PR & Media
Storytelling that gets heard. Strong relations. Real results.
Events & Touring
From announcement to sold out. Strategy that moves audiences.
DSP Strategy
Playlists, pitching, and platform strategy that gets your music placed.
Consulting
Independent advice, clear decisions, and long-term thinking.
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Approach

We don't just pitch.
We make things happen.

Strategic thinking and real industry experience, combined with the kind of coordination that actually moves careers forward. Not templates. Not shortcuts.

We connect the right people, at the right moment, across the right channels. Press. Streaming. Social. Live. All of it working together.

From the first press release to a full multi-market campaign, we handle the work so artists and labels can focus on the music.

Talk to us about your project →
Results That Matter
Global Reach
Worldwide.
Europe · UK · Nordics · Beyond
20+ Years
20+ Years.
In the Game
Strong Network
Media.
DSPs. Industry.
Real Growth
Sustainable.
Long Term.
Selected Partners

Labels we've
worked with.

Nuclear Blast
Sony Music
Universal Music
Napalm Records
AFM Records
BMG
Sound Pollution
MNW
Focusion Records
SPV
Drakkar
Atomic Fire
Out of Line
Arising Empire
Sharptone Records
Spinefarm Records
Universal Pictures
MC Films Intl.
Hall Of Sermon
Black Sun Records
Artists Worked With

Two decades. Hundreds of campaigns. From underground cult acts to major international tours . across metal, rock, hardcore, industrial, metalcore and beyond.

Opeth✦ Meshuggah✦ In Flames✦ At The Gates✦ The Crown✦ Grotesque✦ Hypocrisy✦ Amorphis✦ Dark Funeral✦ Lordi✦ Kerry King✦ Nightwish✦ Manowar✦ Lacrimosa✦ 69 Eyes✦ Pain✦ Dimmu Borgir✦ HammerFall✦ Therion✦ Kataklysm✦ Dismember✦ Running Wild✦ Destruction✦ Moonspell✦ Leaves Eyes✦ Kamelot✦ Atrocity✦ Loudness✦ Love Like Blood✦ Marky Ramone✦ Skinny Puppy✦ Opeth✦ Meshuggah✦ In Flames✦ At The Gates✦ The Crown✦ Grotesque✦ Hypocrisy✦ Amorphis✦ Dark Funeral✦ Lordi✦ Kerry King✦ Nightwish✦ Manowar✦ Lacrimosa✦ 69 Eyes✦ Pain✦ Dimmu Borgir✦ HammerFall✦ Therion✦ Kataklysm✦ Dismember✦ Running Wild✦ Destruction✦ Moonspell✦ Leaves Eyes✦ Kamelot✦ Atrocity✦ Loudness✦ Love Like Blood✦ Marky Ramone✦ Skinny Puppy✦
Combichrist✦ Blutengel✦ Hocico✦ And One✦ Lord of the Lost✦ Ost+Front✦ True North✦ Villain Of The Story✦ Novelists✦ Being As An Ocean✦ ten56.✦ Betraying The Martyrs✦ Bloodred Hourglass✦ Emarosa✦ Cane Hill✦ Mass Hysteria✦ Ashbury Heights✦ The Mission (UK)✦ Bloodred Hourglass✦ Future Palace✦ Eyes Wide Open✦ Combichrist✦ Blutengel✦ Hocico✦ And One✦ Lord of the Lost✦ Ost+Front✦ True North✦ Villain Of The Story✦ Novelists✦ Being As An Ocean✦ ten56.✦ Betraying The Martyrs✦ Bloodred Hourglass✦ Emarosa✦ Cane Hill✦ Mass Hysteria✦ Ashbury Heights✦ The Mission (UK)✦ Bloodred Hourglass✦ Future Palace✦ Eyes Wide Open✦
Cro-Mags✦ Lionheart✦ Landmvrks✦ Rise Of The Northstar✦ Imminence✦ Annisokay✦ For The Fallen Dreams✦ Of Virtue✦ Heart Of A Coward✦ To Kill Achilles✦ Thrown✦ One Morning Left✦ Lovebites✦ Ferris MC✦ Madsen✦ From Fall To Spring✦ Cain Hill✦ QNTAL✦ Swiss & Die Anderen✦ Helloween✦ Gotthard✦ Wizo✦ Cro-Mags✦ Lionheart✦ Landmvrks✦ Rise Of The Northstar✦ Imminence✦ Annisokay✦ For The Fallen Dreams✦ Of Virtue✦ Heart Of A Coward✦ To Kill Achilles✦ Thrown✦ One Morning Left✦ Lovebites✦ Ferris MC✦ Madsen✦ From Fall To Spring✦ Cain Hill✦ QNTAL✦ Swiss & Die Anderen✦ Helloween✦ Gotthard✦ Wizo✦

and many, many more.

Let's Connect

Ready to take
the next step?
Let's talk.

Iris Bernotat is one of the most experienced digital music marketing and PR specialists in the industry. Whether you're a label, an artist, or planning your next event. Reach out directly.

info@focusion.com
Get In Touch → Iris on LinkedIn →
Region Stuttgart
Germany
Markets
Global. Central Europe. Nordics. UK
Expertise
Digital Music Marketing. PR. Events