Everything
orbits around
the artist.

Independent strategy for
artists, labels, festivals and
entertainment brands.

Our Orbit → Let's Connect →
Nuclear Blast✦ Sony Music✦ Universal Music✦ Napalm Records✦ Atomic Fire✦ Out of Line✦ Arising Empire✦ Sharptone Records✦ AFM Records✦ BMG✦ SPV✦ Spinefarm Records✦ Sound Pollution✦ MNW✦ Drakkar✦ Focusion Records✦ Hall Of Sermon✦ Black Sun Records✦ Nuclear Blast✦ Sony Music✦ Universal Music✦ Napalm Records✦ Atomic Fire✦ Out of Line✦ Arising Empire✦ Sharptone Records✦ AFM Records✦ BMG✦ SPV✦ Spinefarm Records✦ Sound Pollution✦ MNW✦ Drakkar✦ Focusion Records✦ Hall Of Sermon✦ Black Sun Records✦
Orbit

Strategy in every
direction.

Marketing

Digital Campaigns

Data-driven campaigns that build visibility and drive real impact — across paid, owned and earned channels.

PR & Media

Press & Publicity

Storytelling that gets heard. Strong media relations, targeted press campaigns and real editorial results.

Events & Touring

Event PR

From announcement to sold out. Event marketing, concert PR and festival strategy that moves audiences.

DSP Strategy

Streaming & Playlists

Spotify, Apple Music, YouTube, TikTok. Playlist pitching and platform strategy that gets your music placed.

Performance

Paid & Performance

Meta, TikTok, YouTube. ROI-focused paid campaigns, creative testing and audience growth at scale.

Consulting

Strategy & Coaching

Independent advice, clear decisions and long-term thinking for labels, artists and entertainment brands.

Approach

We don't just pitch.
We make things happen.

Strategic thinking and real industry experience, combined with the kind of coordination that actually moves careers forward. Not templates. Not shortcuts.

We connect the right people, at the right moment, across the right channels. Press. Streaming. Social. Live. All of it working together.

From the first press release to a full multi-market campaign, we handle the work so artists and labels can focus on the music.

Talk to us about your project →
Global Reach
Worldwide.
Europe. UK. Nordics. Beyond
Authority
Proven.
20+ Years in the Industry
Strong Network
Media.
DSPs. Industry. Labels
Real Growth
Sustainable.
Long Term
Selected Partners

Labels we've
worked with.

Nuclear Blast · Napalm Records · Sony Music · Universal Music · Atomic Fire · Out of Line · Arising Empire · AFM Records · Spinefarm · Sharptone · SPV · Drakkar · Sound Pollution · MNW · Hall Of Sermon · Black Sun Records · Music For Nations · No Fashion · White Jazz · Sony/BMG · and more.

Artists Worked With

Two decades. Hundreds of campaigns. From underground cult acts to major international tours, events, and festivals across metal, modern rock, hardcore, industrial, alternative rock, metalcore, and beyond.

Opeth✦Meshuggah✦In Flames✦At The Gates✦The Crown✦Grotesque✦Hypocrisy✦Amorphis✦Dark Funeral✦Lordi✦Kerry King✦Nightwish✦Manowar✦Lacrimosa✦69 Eyes✦Pain✦Dimmu Borgir✦HammerFall✦Therion✦Kataklysm✦Dismember✦Running Wild✦Destruction✦Moonspell✦Leaves Eyes✦Kamelot✦Loudness✦Love Like Blood✦Marky Ramone✦Skinny Puppy✦Opeth✦Meshuggah✦In Flames✦At The Gates✦The Crown✦Grotesque✦Hypocrisy✦Amorphis✦Dark Funeral✦Lordi✦Kerry King✦Nightwish✦Manowar✦Lacrimosa✦69 Eyes✦Pain✦Dimmu Borgir✦HammerFall✦Therion✦Kataklysm✦Dismember✦Running Wild✦Destruction✦Moonspell✦Leaves Eyes✦Kamelot✦Loudness✦Love Like Blood✦Marky Ramone✦Skinny Puppy✦
Combichrist✦Blutengel✦Hocico✦And One✦Lord of the Lost✦Ost+Front✦True North✦Villain Of The Story✦Novelists✦Being As An Ocean✦ten56.✦Betraying The Martyrs✦Bloodred Hourglass✦Emarosa✦Cane Hill✦Mass Hysteria✦Ashbury Heights✦The Mission (UK)✦Future Palace✦Eyes Wide Open✦Lacrimas Profundere✦The Sirens✦Anneke van Giersbergen✦Liv Kristine✦Theatre Of Tragedy✦Crematory✦Katatonia✦Corvus Corax✦Combichrist✦Blutengel✦Hocico✦And One✦Lord of the Lost✦Ost+Front✦True North✦Villain Of The Story✦Novelists✦Being As An Ocean✦ten56.✦Betraying The Martyrs✦Bloodred Hourglass✦Emarosa✦Cane Hill✦Mass Hysteria✦Ashbury Heights✦The Mission (UK)✦Future Palace✦Eyes Wide Open✦Lacrimas Profundere✦The Sirens✦Anneke van Giersbergen✦Liv Kristine✦Theatre Of Tragedy✦Crematory✦Katatonia✦Corvus Corax✦
Cro-Mags✦Lionheart✦Landmvrks✦Rise Of The Northstar✦Imminence✦Annisokay✦For The Fallen Dreams✦Of Virtue✦Heart Of A Coward✦To Kill Achilles✦Thrown✦One Morning Left✦Lovebites✦Ferris MC✦Madsen✦From Fall To Spring✦Cain Hill✦QNTAL✦Swiss & Die Anderen✦Helloween✦Gotthard✦Wizo✦Cro-Mags✦Lionheart✦Landmvrks✦Rise Of The Northstar✦Imminence✦Annisokay✦For The Fallen Dreams✦Of Virtue✦Heart Of A Coward✦To Kill Achilles✦Thrown✦One Morning Left✦Lovebites✦Ferris MC✦Madsen✦From Fall To Spring✦Cain Hill✦QNTAL✦Swiss & Die Anderen✦Helloween✦Gotthard✦Wizo✦

and many, many more.

FOCUSION
Let's Connect

Ready to take
the next step?
Let's talk.

Iris Bernotat is one of the most experienced digital music marketing and PR specialists in the industry. Whether you're a label, an artist, or planning your next event. Reach out directly.

info@focusion.com
Get In Touch → Iris on LinkedIn →
Region Stuttgart
Germany
Markets
Global. Central Europe. Nordics. UK
Expertise
Digital Music Marketing. PR. Events